4 Weeks Social Media Marketing training course Alexandria

• Date Tue, 20 Apr 2021  - Wed, 12 May 2021
• Time 11:30 AM  - 1:30 PM
• Location Alexandria, NSW
• Price $425.98 - $532.07
• Organiser Tech Training Solutions

4 Weeks Only Social Media Marketing training course is being delivered April 19, 2021 - May 12, 2021 US Pacific time.
About this Event
This event has been UPDATED since it was first published. View the UPDATED & Detailed Social Media Marketing Training course for beginners Information here.
 
4 Weeks Social Media Marketing Training course is Instructor-led and guided and is being delivered from April 19, 2021 - May 12, 2021 for 16 Hours over 4 weeks, 8 sessions, 2 sessions per week, 2 hours per session.
 
Instructor-led and guided training
Practical Hands-On, Highly Interactive training
This course will be taught in English language
All Published Ticket Prices are in US Dollars
4 Weeks Social Media Marketing Training Course Schedule
April 19, 2021 - May 12, 2021 US Pacific time
4 Weeks | 2 Hours on Mondays, 2 Hours on Wednesdays every week US Pacific time
6:30 PM - 8:30 PM US Pacific time each of those days
Please click here to add your city name and check your local date and time for the first session to be held on April 19, 2021 at 6:30 PM US Pacific Time.
Features and Benefits

• 16 Hours, 8 sessions, 4 weeks of total Instructor-led and guided training
• Training material, instructor handouts and access to useful resources on the cloud provided
• Practical Hands-on Lab exercises provided
• Actual code and scripts provided
• Real-life Scenarios

 
Course Objectives

• What is Social Media Marketing
• Facebook Marketing
• Instagram Marketing
• Twitter marketing
• YouTube Marketing
• LinkedIn Marketing
• Pinterest Marketing
• Social Media Management Tools

Who can take Social Media Marketing Training?
Marketers, Internet, digital marketing professionals, media planners and buyers, small to medium business owners and those who are interested in social media marketing.
Course Outline
1. Introduction to Social Media
 

• Social Media Marketing (SMM)
• Social Media Optimization (SMO)
• Social Media Statistics
• Why use Social Media Marketing
• Benefits of Social Media
• Building Social Media Strategy
• Social media marketing objectives
• How big brands use SMM
• Case studies of Brands
• Impact of Social Media on SEO

2. Facebook Marketing
 

• Facebook account setup
• Personal account properties
• Facebook business page setup
• Competition analysis
• Cover photo designing
• How to increase Facebook Fans
• Facebook marketing strategy (Calendar)
• Page management options
• Types of Posts and Statistics
• Examples of Facebook Posts
• User engagement metrics
• Facebook Insights Tools
• Facebook Groups
• Facebook Apps creation

3. Facebook Advertising
 

• What is Facebook Advertising
• Objectives of Facebook Ads
• Likes & Engagements Campaign
• Clicks & Conversions Campaign
• Ad sets & Audience
• Advanced Audience Targeting
• Bidding & Budget Settings
• Designing FB ads
• Conversion Tracking
• Remarketing Audience
• Remarketing Campaign
• Reports Management
• Business Manager
• Advanced Facebook settings

4. Twitter Marketing
 

• What is Twitter
• Create a Twitter profile
• Profile Settings
• Twitter graphics design
• Types of Post
• Posting Strategy for Twitter
• How to use Hashtags
• Trending Hashtags
• Engagement Metrics & Twitter Analytics
• Twitter Ads
• Objectives in Twitter Ads
• Selecting Target Audience
• Creating Ads
• Budget & Bid Settings
• Conversion Tracking
• Remarketing Strategy
• Reports Analysis

5. YouTube Marketing
 

• What is Video Marketing
• Statistics of Video Marketing
• Creating a YouTube Channel
• Customizing the YouTube Channel
• Create a video marketing strategy
• Viral video examples
• Types of Video Posts
• How to create YouTube Videos
• How to Rank YouTube Videos on top
• Custom settings in videos
• YouTube Engagement Metrics
• Increasing Subscribers
• End Screens & Cards
• How to use Playlists
• Understanding copyrights and spam
• YouTube Creator Studio
• In-depth Statistics Analysis
• YouTube Tools & Plugins

6. LinkedIn Marketing
 

• What is LinkedIn?
• Benefits of LinkedIn Network
• Create a LinkedIn profile
• Optimizing the profile
• Skills and Endorsements
• Recommendations in LinkedIn
• Creating new connections
• Posting content in the profile
• LinkedIn Groups
• Finding Jobs in Linkedin
• Creating a LinkedIn company page
• Customization of page
• Posting in LinkedIn Page
• Advertising in LinkedIn
• Types of Ad Campaign
• Targeting Options
• Bidding & Budget
• Reports Analysis

7. Instagram Marketing
 

• What is Instagram
• Instagram statistics
• How Brands use Instagram
• Popular Instagram topics
• Creating an Instagram Account
• Tour of Instagram App
• Content strategy for Instagram
• Types of Content
• Post Designing
• How to use Stories?
• How to use Hashtags?
• Engagement Metrics
• What is IG TV?
• How to use IG TV?
• Instagram Ads
• Objectives of Instagram Ads
• Reports & Analysis

8. Pinterest Marketing
 

• What is Pinterest?
• How brands use Pinterest
• Creating a Pinterest Account
• Customizing the Profile
• Pinterest Pins Strategy
• Boards on Pinterest
• How to Create Pins
• Pinterest Plugins
• Custom Dimensions
• Generating Engagements
• Using Info Graphics
• Integrating Pinterest in Site
• Engagement Metrics for Pins
• Pinterest Analytics
• Pinterest Ads

9. Quora Marketing
 

• Introduction to Quora
• Benefits of Quora Marketing
• Creating Personal Quora Account
• Profile Setup Guidelines
• Quora Account Policies
• Following Topics
• Follow & connect with Contacts
• Writing Answers on Quora
• How to Engage with Users
• Quora Engagement Metrics
• Quora Analytics
• Creating Quora Business Page
• Answering questions as business
• Quora advertising
• Types of Quora Campaigns
• Reports & Analysis

10. Social Media Management Tools
 

• How to Automate Social media
• Benefits of Automation
• Top social media tools
• How to use Buffer App
• How to use Hoot Suite
• Image Editing Tools
• Reporting Tools

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