Go bold with pink in support of Pink Hope

Community Announcement
17 August 2022
https://www.pinkhope.org.au/

Did you know almost half of Australians don't know if cancer runs in their family? And with up to 10% of cancers being hereditary, Pink Hope is asking all of us to go bold this September with Bright Pink Lipstick Day.

This September, women around Australia will pop on their pink lippy in support of Bright Pink Lipstick Day (BPLD), an initiative of preventative health charity Pink Hope.  

About BPLD and Pink Hope

Now in its 10th year, BPLD aims to build awareness of hereditary health and raise funds to continue the vital work of the Pink Hope community team, who support women affected by breast and ovarian cancers. The major annual campaign encourages people from all over to go pink and #daretoshare to save lives... 

From phone support and online resources to private community groups and exclusive events, Pink Hope provides an understanding and supportive community for women who have recently been diagnosed with breast or ovarian cancer or who have discovered they are at risk because of a gene mutation. By connecting them to trusted resources and a tight-knit community, these women are empowered to make informed choices that could lead to better health outcomes.


How people can get involved:

•  Fundraise for BPLD – this year we are aiming to raise $100k which will fund a case navigator / specialist support role which would be a game-changer in supporting families at high risk of cancer
• Buy or sell our lipsticks (see below)
• Spread the word – the more people who know about BPLD, the more lives we can change

The BPLD range:
This year, there are four exclusive Bright Pink Lipstick Day lipsticks for supporters to purchase:

• Fearless: A deep coral natural cream lipstick that gives its wearer strength. The fearless Pink Hope woman is daring, assertive and unafraid to face challenging conversations front on.
• Illuminate: A gentle pink natural cream lipstick to light up your smile. The illuminated Pink Hope woman is bright, positive, and full of hope, no matter what life throws.
• Purpose: A deep pink natural cream lipstick that makes an enduring statement. The purposeful Pink Hope woman knows her power to create change and leaves a legacy of impact behind her. 
• Resilience: A soft mauve natural cream lipstick that reminds you to never give up. The resilient Pink Hope woman has faced adversity firsthand, taking life in her stride and inspiring others with her grace and wisdom.