Edible Beauty Australia’s Zero Waste Natural Deodorant Is Officially Here

Press Release
23 November 2021
www.ediblebeautyaustralia.com.au

Extending their nature-loving range and providing a sustainable solution to deodorants packaged in plastic, as well as conventional aerosols, Edible Beauty Australia has today launched their very own Natural Zero Waste Deodorant. Signifying the brands first foray into the deodorant market, this is a product bound to please your pits. Forget what you’ve heard about the impossible application, earthy odour, or unattractive residue, natural deodorants have come a very long way.

Whether you identify as an eco warrior, someone starting out on their sustainability journey, or an individual simply seeking products that are compatible with sensitive skin, Edible Beauty’s Natural Zero Waste Deodorant is your new sweat saver. A gentle mix of organic coconut oil and cacao butter, these nourishing bars are combined with zinc, magnesium and bamboo to provide a long lasting freshness no matter your daily routine. Simply apply to your underarms after showering, or as needed, and allow the natural warmth of your skin to support with product application.

Honoring their commitment to holistic beauty solutions, for people and the planet, Edible Beauty has ensured the new deodorant is 100% natural, biodegradable, and zero waste. Packaged into a petite, floral clad, recyclable box, this natural deodorant is a very discreet addition to your beauty shelf.

“It was so important to me to be able to provide a natural alternative to a conventional amenity that we are using every day on such a delicate and sensitive area of our body! Perfecting the formula such that it was also zero-waste without compromising on convenience, efficacy and ensuring it had a beautiful

smell was also critical. This formula has taken close to a year to perfect and I am so incredibly happy to finally be able to share it”, says Anna Mitsios, Founder of Edible Beauty Australia.

The very idea of swapping your trusted antiperspirant for a natural alternative might have you sweating, so know that this change is supported by both nature and science. Like your gut, it’s just as important to detoxify your underarms, and the continued use of mainstream deodorants does in fact throw your bacterial balance off kilter (in layman's terms - your sweat odour gradually begins to worsen the longer you rely on chemical components). The use of parabens and phthalates in conventional deodorants can also have a detrimental impact on our hormone balance and increase skin irritation.

In the search for that subtle sweet smell, the Natural Zero Waste Deodorant has armed us with four varied fragrances: vanilla + coconut, lime + bergamot, coconut + lime, or unscented. Time to smell and shop clean.

Anna Mitsios’ Top 6 Benefits Of Using Natural Deodorant:

1. It actually allows you to sweat.

One of the biggest benefits of natural deodorant is that it helps to eliminate unwanted odour while still allowing your body to sweat; its natural cooling mechanism.

2. It stops odour naturally.

It’s not your sweat that causes body odour, but rather the sweat combined with bacteria already existing on your skin. Natural deodorants help to neutralize your odour, rather than stopping you from sweating, based on the botanical actives used, instead of chemical components.

3. It supports hormone balance.

Conventional deodorants contain a variety of parabens which are used as preservatives. Research suggests some parabens may interfere with the way your body produces and regulates estrogen and other hormones. We want to avoid any disruption to estrogen-sensitive tissue in and around the breast area, and using paraben-free and synthetic fragrance free deodorant is the perfect way to do this.

4. Care for your clothes.

Did you know it’s the aluminium in your deodorant that causes those dark yellow stains on your whites? When aluminium mixes with sweat it rubs on your clothing leaving marks over time, and they’re near impossible to get out.

5. It’s gentle on your skin.

If you’ve removed hair from your underarms via shaving or waxing, then you know just how sensitive this area can be. Natural deodorants actually help to combat irritation and provide a more conditioning feel than general aerosols and roll ons. Edible Beauty’s Natural Zero Waste Deodorant is bicarb-free, which makes it even more gentle around the underarm area.

6. It’s eco-friendly.

Choosing a deodorant that is natural, sustainable, biodegradable not only ensures you are armed with the best protection, but means you are also keeping the environment in mind by limiting plastic single-use items and omitting chemicals and toxins.

A sustainable beauty staple, Edible Beauty’s Natural Zero Waste Deodorant is now available (RRP $16). Head to www.ediblebeautyaustralia.com.au to learn more and browse the entire Edible Beauty range.