Model and actress Elsa Pataky has co-founded Purely Byron, a new natural skincare brand soon to be launched. Founded in Byron Bay where Elsa lives with husband Chris Hemsworth and children, Purely Byron uses clinically-proven actives and native botanicals to deliver real results. The collections include bespoke blends of sustainably and locally-sourced ingredients to improve skin health and support local growers in the Byron region. To celebrate the upcoming launch of Purely Byron, you can join the community to unlock exclusive benefits including:
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