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Say hello to Idea Athletic your secret weapon against sweat

Say hello to Idea Athletic your secret weapon against sweat

ProductLaunchAnnouncement
20 April 2022
https://ideaathletic.com.au/

Today a game-changing Australian activewear brand called Idea Athletic has launched and it features an Australian innovation patent which they have labeled invisiSweat to keep you looking (and feeling) fresh. 
 
The range was developed by Alana Clarkson, a gym instructor of 10 years who has tried every type of activewear, and she has come up with a solution to a problem so many women face.
 
ABOUT THE DESIGNS 

Idea Athletic’s designs feature their own Australian innovation patented sweat-absorbing bamboo lining throughout the bust, crotch and rear panels called invisiSweat. The bamboo design absorbs sweat, minimising visible crotch and bust sweat.

The designs aren’t just practical, they’re incredibly chic and the range includes crops, tights WITH POCKETS and intimates made from buttery soft, four-way stretch Lycra in a range of fashion-forward colours.

“We knew we needed a unique design with features and fabrics that were both completely invisible from the outside, but also didn’t feel bulky to wear” says Clarkson.

“We dedicated more than two years to researching and testing fabric to find the best combination that would defy sweat and be comfortable. We have also included pockets too making our activewear everything a woman could ever dream of.”

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