Best known for transforming bodies and mindsets at his elite Sydney training facility ACERO, celebrity trainer Jono Castano is now channelling his passion for performance into an entirely new wellness ritual—fragrance. His debut scent, 333 by Jono Castano, is here, and it’s a statement of strength, energy and intention. A long-time lover of fragrance, Jono set out to create something that could mirror the feelings he aims to cultivate through movement—confidence, motivation and presence. “Fragrance is incredibly powerful when it comes to impacting mood and behaviour,” he explains. “The right scent can uplift, inspire and even empower.” Developed in collaboration with fashion and fragrance designer Jakob Carter, 333 is earthy, magnetic and deeply grounding. So what does it smell like? Expect bold top notes of saffron, a heart of smoky vetiver, patchouli, and oud, rounded out by warm base notes of sandalwood, amber and labdanum. It’s designed to leave a lingering impression—raw, refined and intentionally addictive. True to his wellness philosophy, the number 333 carries personal meaning for Jono—it’s an angel number symbolising creativity, growth and good energy, values he’s made core to his approach in and out of the gym. From a post-sauna dinner to an early morning meeting or a quick spritz to boost your inner fire, 333 by Jono Castano is the kind of scent that adds power to your presence. You can shop the new fragrance here.
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