Got Lorna Jane pieces sitting in your wardrobe that deserve a second life? Or maybe you’re on the hunt for your favourite activewear styles at a fraction of the price? Australia’s OG activewear brand Lorna Jane is making it easier than ever to shop sustainably with the launch of Lorna Jane Pre-Loved—a dedicated resale platform designed to give well-loved activewear a second life. This exciting initiative is all about circular fashion, helping customers buy and sell authentic Lorna Jane pieces while reducing waste and making mindful fashion choices more accessible. Whether you've outgrown a favourite pair of leggings, are refreshing your wardrobe, or just love the idea of giving quality activewear a new home, Lorna Jane Pre-Loved is here to make sustainable shopping effortless. Extending the lifespan of clothing is one of the most powerful ways to reduce fashion’s environmental impact. Research shows that keeping garments in circulation for just nine extra months can reduce their carbon footprint, water consumption, and waste by up to 30%. “Our mission has always been to inspire women to live their best, most active lives – and that includes making choices that support a healthier planet,” says Anna Fowler, CEO of Lorna Jane. “Many of our customers experience body changes on their active journeys, and now they have a way to pass on their beloved Lorna Jane pieces, giving them a second life while making room for new styles that fit their evolving needs.” The launch of Lorna Jane Pre-Loved is part of the brand’s bigger commitment to reducing textile waste and driving industry-wide change. As a founding member of Seamless, Australia’s clothing stewardship scheme established to drive the fashion industry towards a circular economy by 2030, over 60% of Lorna Jane’s core collection is now made from GRS-certified recycled fibre, reinforcing its promise to create fashion that’s both high-performing and planet-friendly. By making resale simple, Lorna Jane is redefining how we shop, wear, and rehome activewear, proving that sustainability and style go hand in hand. Ready to refresh your wardrobe the sustainable way? Lorna Jane Pre-Loved is now live! Explore the platform and start shopping (or selling) today at preloved.lornajane.com.
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