This skincare brand is transforming multi-purpose beauty and tackling overconsumption

Product Launch
02 April 2025
https://withprimeskin.com/

Say hello to Prime Skin—the Australian skincare brand that’s redefining multi-purpose beauty and making streamlined routines the new must-have. Designed for those who want effective results without the fuss, Prime Skin is all about smart, multi-functional formulations that help you simplify your skincare without compromising on performance.

Founded in Melbourne in 2021 by best friends Jana Tangalakis and Krysten Bastas, Prime Skin was birthed from frustration with traditional skincare routines overloaded with steps and products. In an industry that often pushes a 'more is more' approach, Jana and Krysten set out to do the opposite—creating a brand that cuts through the noise with simple yet powerful solutions.

“Prime Skin was born from the belief that skincare should be uncomplicated yet effective, which is why our hero product, Jelly Plump, serves as a gentle makeup remover, soothing cleanser, and hydrating overnight mask all in one,” says founder Jana Tangalakis. “Multipurpose is our thing, and we’re committed to innovating not just in formulations, but also in packaging and application methods.”

After nearly three years of research and development, the duo perfected a range of high-performance formulas packed with synergistic ingredients. “Each Prime Skin product delivers the benefits of multiple products all in one, allowing you to achieve more with less. We know that not everyone has time for 10-step routines, so we wanted to empower people to care for their skin effortlessly, without compromising on quality or efficacy,” explains Jana.

“We’re tackling the issue of overconsumption,” adds co-founder Krysten Bastas. “I fell victim to the idea that you need a dozen different products to have healthy skin. Prime Skin is different because we simplify skincare with our many-in-1 approach. Our marketing is straightforward, so you know exactly what you’re getting: honest, Australian-made products with safe ingredients, no fillers, and a commitment to combating consumerism.”

The Prime Skin promise:

• Simplify your routine - Streamline your skincare with smart, multi-purpose products that do more with less.
• Save time and money -  Invest in high-performance formulas that replace multiple single-use products.
• Get that fresh-faced glow - Experience the benefits of carefully crafted formulas designed to hydrate, plump, and nourish your skin.

Ready to move towards effortless, effective skincare that's simple and not overwhelming? Get yours here.