Everything you need to know about Pure Mama’s new Perineal Massage Oil

Product Launch
23 June 2025
https://www.puremama.com

Award-winning, pregnancy-safe skincare brand Pure Mama is continuing its mission to empower mothers through every stage of pregnancy with the launch of its newest innovation - the Perineal Massage Oil - a product already generating buzz among expectant mums (and with a waitlist to match).

Formulated in collaboration with leading women’s health professionals, this nourishing new oil is designed to support perineal massage, a powerful yet under-discussed practice that helps improve skin elasticity, reduces the risk of tearing during vaginal birth, and boosts postpartum recovery.

While perineal trauma affects many women, awareness around prevention remains surprisingly low. Pure Mama’s new release is part education, part empowerment, encouraging women to connect with their bodies and prepare for birth with intention and care.

Why it’s a game-changer:

• Developed with hypoallergenic, fragrance-free, and nut-free ingredients to suit all skin types
• Features a botanical blend of evening primrose, calendula, apricot kernel, and vitamin E
• Includes access to a comprehensive Perineal Massage Guide with step-by-step instructions
• Backed by women’s health experts and supported by research
• Safe for use from 34 weeks of pregnancy

“We’ve been moved by how deeply women have resonated with this product - even before its official release,” shares Pure Mama founder Lara Henderson. “It’s clear that women are seeking proactive, natural ways to support their bodies, and they deserve better support.”

According to Women’s Health Physio Jessica Jenkins, regular perineal massage is a simple yet powerful practice. “It can reduce the chance of tearing, shorten labour, and ease postpartum discomfort, especially for first-time mums. It’s also an empowering way to mentally prepare for the sensations of birth.”

The new oil is available now for mums preparing for birth or anyone supporting a loved one through pregnancy looking to purchase a gift a mama would love and appreciate.