Your sweat proof activewear prayers have been answered - Idea Athletic's latest drop is live

Community Announcement
03 July 2024
ideaathletic.com.au

While it's normal- and totally healthy we might add- to sweat, no one likes having those wet patches where sweat seems to accumulate on their bust, butt or crotch! Ladies we've all been there- you get up from a bench or a bike, notice a sweat stain and then you're trying to covertly check yourself in the mirror to see if there's a visible sweat patch worried someone might think you've wet yourself.

Considering the time and effort it takes to get to the gym in the first place ain't nobody got time for dealing with that!

Thanks to Idea Athletic that's developed designs featuring an Australian innovation patented “invisiSweat” you can feel confident that you'll stay looking and feeling fresh throughout your workout.

Say bye bye to reaching for a pair of tights or a crop top and thinking, “Oh – I better not wear that – it will show so much sweat”?

Choosing your activewear based on how sweaty you think things will get is now a thing of the past!

After 10 years in the fitness industry as a gym instructor, Idea Athletic Founder, Alana Clarkson, knows how much she and her clients dislike working out with wet patches that take forever to dry. 'As a fitness instructor, I worked out of the gym that was in a hot warehouse for a few years. Everyone would be dripping, there was no way you were going grocery shopping after a session there! That’s where the idea first stemmed from, especially when I saw there was nothing on the market that set out to solve this issue for women.'

Idea Athletic's patented sweat-absorbing bamboo lining that's featured throughout the bust, crotch and rear panels of their peices absorbs sweat, minimising visible crotch and bust sweat.

Did we mention the designs aren’t just practical, they’re fun, comfortable and chic? Choose from crops, tights and intimates made from buttery soft, four-way stretch Lycra that feature premium features like extra-durable seams and stitching, sculpting fits, and phone pockets!

View and shop the range here.