Say goodbye to overcrowded gyms—Bondi’s new boutique training space SIM is now open

Opening
16 April 2025
https://strengthinmotion.com.au

Ever joined a gym, only to feel totally lost on what to actually do once you’re in there? You’re not alone. Big box gyms can be overwhelming—there’s often little guidance, packed-out equipment zones, and zero personalisation. It's easy to feel like you're training in a crowd, not towards your goals.

That’s where SIM Bondi (aka Strength in Motion) steps in—an exclusive new boutique gym that’s just opened its doors with a completely different approach. Designed for those who want premium support, personalised programming, and a true sense of community, SIM Bondi is flipping the script on the traditional gym experience.

Founded by long-time Eastern Suburbs fitness experts Matt Waterton and Josh Allen, SIM has earned a strong reputation for helping everyone from high-performing CEOs to weekend warriors feel and move their best. Now, with their brand-new state-of-the-art studio in Bondi, they're offering the same elite-level guidance to just 250 members, ensuring every person receives the attention and support they deserve.

So what makes SIM Bondi special? Think cutting-edge equipment, first-class finishes, and a welcoming environment that’s all about connection, not competition. Whether you’re returning from injury, chasing a performance goal, or just want to feel strong and well-supported, SIM offers:

• Tailored personal training + small group sessions
• Advanced fitness and health testing
• Nutrition coaching and mindset support
• Bespoke programming from highly experienced coaches
• Onsite parking and monthly guest passes

At the core of the SIM experience is their unique Training System, which is built around three pillars:

• Movement – Restore and enhance mobility, flexibility, and balance
• Health – Focus on mindset, recovery, and sustainable nutrition
• Performance – Build strength, conditioning and skill development for lasting results

SIM’s mission? To help you set new standards for yourself—and feel amazing while doing it.

Located on 75-79 Hall Street, this intimate, high-end space is the perfect fit for those who want more from their training environment.

Memberships are now open—but spots are strictly limited. Learn more + join SIM Bondi here.