Sydney duo launches innovative stress and mind product with a pledge to mental health
ProductLaunchAnnouncement
27 January 2022
www.ausvitality.com
Mindlift is helping everyday Australians to improve their performance one day at a time.
Sydney-based startup AusVitality has today launched Mindlift, its first product designed to support cognitive performance and stress response, with one dollar for every bottle sold going to support the Black Dog Institute.
In developing Mindlift, entrepreneurial duo and co-founders of AusVitality, Gareth Lloyd and David Jones-Hawke, believed that while there are thousands of supplements out there, none ticked all their boxes - so they decided to create one themselves.
“We found that many of the local brands lacked value and variety, many of the overseas brands were unregulated and not batched tested for quality. This made us even more confident in what we had in mind. Put simply, we wanted to create a great value daily supplement to improve cognitive performance, energy levels and reduce stress.”
“AusVitality was founded at a time when we were both overworked, dealing with stress and burnout. I knew something had to change.” said Jones-Hawke.
Mental health is an issue very close to both founders Gareth Lloyd and David Jones-Hawke who have both witnessed first hand how mental health affects everyday Australians.
“Our vision from day one was to create the highest quality and most effective science-backed supplements that adhered to our core values of quality, efficacy and sustainability, all while giving back to the mental health sector who are experiencing unprecedented challenges at the moment.”
Lloyd and Jones-Hawke have an interest in natural approaches to health and wellbeing, and have seen how making small changes in your daily routine can have drastic effects on your life. Supplements are not a quick fix. We see them as another tool you can use to improve everyday performance, coupled with a healthier diet and regular exercise,” said Lloyd.
Mindlift, is specifically formulated with nootropics and adaptogens, along with medicinal mushrooms, vitamins, minerals and amino acids, all in one.
The new product is said to harmoniously target different neurological pathways and bodily systems to improve cognitive performance, reduce stress, mild anxiety and help people take better care of their overall wellbeing.
Mindlift is approved by the Therapeutic Goods Administration, it’s also vegan friendly, cruelty-free and caffeine free. AusVitality uses ethically-sourced ingredients from around the world and takes great pride in researching and producing their products right here in Australia.
Ultimately, the duo want to see their products improve their customers’ lives, and be part of a brighter and more sustainable future.
Mindlift is now available via www.AusVitality.com. Follow them today at @AusVitality.