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Step One has just launched its first ever bra made from bamboo and it sold out in 3 hours

Step One has just launched its first ever bra made from bamboo and it sold out in 3 hours

Product Launch
25 September 2024
https://stepone.life

If you’re a fan of comfy undies then we know you’ll be a fan of a super comfy organic bamboo bra that’s as buttery soft as it is kind to the environment!
 
Cult-underwear brand, Step One who has sold over 16,000,000 pairs of comfy undies in just over 5 years, has launched its ever-first bra into its best-selling SmoothFit range.
 
Last year, Step One became the first clothing company in Australia to achieve end-to-end FSC® certification. By partnering with FSC®, Step One made a commitment to zero deforestation, fair wage & work environments, plant and animal species protection & supporting local communities in all production of their organic viscose made from bamboo. Step One's commitment to sustainability is at the core of everything they do, and this certification is a testament to their dedication to creating a better future for our planet!
 
The new SmoothFit bra designed with a hugging superior fit in mind is made from buttery soft organic viscose made from bamboo, so it's naturally antibacterial, sweat resistant and super soft in its properties.

Espresso-tini (black), Rose All Day (pink), Chic Champagne (nude), Pina Colada (white), and Blue Lagoon? Take your pick of the comfy bra in five core colourways.

Dubbed ‘the best bra I’ve ever worn!’ by some of Australia’s top female athletes sold out in hours of the launch in many sizes, but thankfully you can get your order in to receive your new underwear wardrobe staple as soon as the re-stock lands. 
 
Ah- we’ll take one in every colour thanks!
 

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