This Aussie first by BSC and Violet Crumble is shattering protein bar perceptions

Product Launch
10 April 2024
https://bscsupplements.com/

The snack pairing we didn’t know we needed is set to disrupt wellness snacking and confectionery as we know it!

With one known for its iconic confectionery, and the other known for fuelling Australia’s most competitive athletes and fitness enthusiasts, this is a collaboration that no one expected, but we're pretty sure it's going to excite and delight at least a few of you!

That’s right, Violet Crumble is going where they have never gone before, entering the wellness snacking market with one of Australia’s most recognised supplement brands BSc, pairing up in a collaboration that also launches BSc’s new candy-like soft protein bar technology.

Known not only for their innovative products but for also being a trusted brand athletes consume, thanks to rigorous HASTA testing, BSc love to innovate, and this collaboration has totally pushed the boundaries.

BSc Founder Greg Young said 'developing the new technology BSc Soft Protein Bar with Violet Crumble, has been so fun for us. It represents a delicious fusion of the iconic taste and texture of Violet Crumble with little shattering pieces of honeycomb - and the innovative format of a candy-like protein bar currently not made in Australia. We worked with the latest European technology to bring this product to life.'

The 4 new soft protein bar flavours include:
· BSc Soft Protein Bar Double Chocolate
· BSc Soft Protein Bar Banana Choc
· BSc Soft Protein Bar x Violet Crumble Chocolate Honeycomb
· BSc Soft Protein Bar x Violet Crumble Caramel Honeycomb

We hear the two flavours that are official collaborations with Violet Crumble don’t skimp on the honeycomb-shattering eating experience Aussie’s have loved for over 100 years!

Whether you’re a protein bar enthusiast, an avid BSc protein bar consumer or you sit on the fence and have been waiting for years to find a bar you like, the new BSc Soft Protein Bar with 16 grams of protein, no added sugar, no gluten AND a 4.5 health-star rating will create a whole new experience in taste and texture. 

Keen to sink your teeth into one? The new BSc soft protein bars including the Violet Crumble collaboration will launch nationally in Coles from May 6 and in Nutrition Warehouse.