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This fresh new clean beauty brand is hitting Sephora shelves this month

This fresh new clean beauty brand is hitting Sephora shelves this month

Product Launch
12 March 2024
www.balmbeauty.com.au

BALM Beauty, the Australian clean beauty brand that's set to redefine makeup, is thrilled to announce the launch of its highly-anticipated new range in Sephora stores Australia-wide in March of this year. With a core philosophy centred around simplicity, clean beauty, and achieving a 10-second glow-up, BALM is poised to transform the beauty industry.

 

In a world where beauty routines can be complex and time-consuming, BALM is on a mission to simplify the way people approach skincare and makeup. The brand believes that beauty should be accessible to everyone, and its new range reflects this commitment.

 

BALM's new collection, Minimalist Beauty Essentials, is designed with the modern, on-the-go woman in mind. The range of innovative products are designed to enhance beauty effortlessly, making it the perfect choice for anyone with a busy lifestyle. 

 

The TINT Balm: A lip-to-cheek cream blush that adds a natural flush of colour for a radiant finish.

 

The GLOW Balm: A clean, sheer cream highlighter that leaves the skin with a facial-fresh finish, perfect for achieving that coveted luminous glow.

 

The BRONZE Balm: A creamy bronzer that sculpts and defines features, providing a subtle, sun-kissed effect to the skin.

 

The Brow Balm: Meet your new brow styling essential – The Brow. This clear eyebrow styling wax lifts, tames, and sculpts brows for a feathered effect, framing your face beautifully.


The Oil: A glossy lip oil that not only protects but also enhances the lips, providing hydration and a touch of shine for moisturised lips.

 

"Our new range embodies our philosophy of beauty in simplicity," says Zoe Prieston, the founder of BALM. "We love and only develop products that are easy to use, clean and effective."

 

The best bit?

 

Time-Saving Formulas: BALM products are expertly formulated to provide an instant glow, allowing you to achieve a radiant look without the need for a lengthy beauty routine. Products are versatile, meaning that they can be used in replacement of multiple other products.

 

Affordable Luxury: BALM is committed to offering high-quality products at affordable prices, ensuring that everyone can enjoy a touch of luxury in their daily routine.

 

Cruelty-Free and Ethical: BALM is proud to be a cruelty-free brand that values ethical and sustainable practices.

 

BALM's new range will be available to shop from Sephora in March 2024, and now from www.balmbeauty.com.au. ​​@balmbeauty__

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