Content Marketing Specialist

Wellness

• Business Therapy Connect
• Date 09 September 2022
• Location Surry Hills,NSW
• Salary TBA
• Application close date 08 October 2022

Therapy Connect is Australia’s leading NDIS online therapy provider. We deliver fast and easy access to highly qualified and experienced therapists across the country for our clients.
 
 
We are looking for a talented and driven Marketing Content Specialist to join our growth team and boost our impact across Australia.
 
 
 
 
The Role
 
This role requires a talented, creative and performance-focused content and digital expert who is ready to take Therapy Connect's brand, customer journey and digital performance to new heights. From driving Therapy Connects brand awareness to developing a lead-generating content marketing machine - they bring innovative thinking, creative flair, storytelling prowess and analytical skills to the fore.
 Responsibilities
 
Build content and brand awareness
 

• Analyzing customer insights, consumer trends, market analysis, and marketing best practices to build a strong and consistent brand through a wide range of online and offline marketing channels
• Own Therapy Connect’s  content planning, development and calendar for identified segments across all channels
• Deliver lead generating content and drive organic growth through strategic SEO planning and content generation
• Work with allied health practitioners and Clinical Leads to build educational resources, workshops, programs and IP and support coordination on webinars
• Drive organic community growth across multiple platforms including  Therapy Connect’s social channels (facebook, Instagram and LinkedIn)
• Develop and manage creative assets (video, photography, graphics, blog, white papers)
• Drive the development of case studies, flyers, brochures, capability statements and other marketing collateral.

 
 
Support customer acquisition and experience
 

• Work alongside our BDMs and marketing agency partners to support key business objectives from acquisition through to retention
• Deliver continual ‘test and learn’ campaigns including audience planning, funnel optimisation, channel selection, prioritisation and message content and frequency
• Use data to continuously optimise and improve content to be relevant to everyone in our ecosystem
• Tracking and analyzing the performance of campaigns, coordinating all marketing efforts in line with our brand, values and marketing budget.
• Support BDM team in coordinating efforts for key events e.g Expos and stakeholder engagements

 
 About You
 
Essential skills & attributes
 

• A creative mind, flair for design and an obsession with content, social media and digital marketing
• At least 3 years experience in marketing and content role
• Strategic copywriting skills with a strong understanding of content strategy and SEO best practice
• Extensive experience writing both long and short form copy and developing tone of voice
• Proven experience coordination marketing agencies and good understanding of content performance tools, such as GA4
• Success in building and connecting with online communities
• Meticulous, highly organised and strong project management skills
• Exceptional attention to detail

 
Desirable skills & attributes

• Canva, graphic design, photography and/or video editing skills
• Experience working in the healthcare industry, allied health professionals and/or the NDIS.

 
What Therapy Connect offers you

• Competitive Salary Package
• Part of a friendly ‘for-purpose’ team with the knowledge that your work is serving an important mission and having a real impact on people's lives
• Excitement of the ‘scale-up’ journey, with exceptional opportunities for personal growth including the support of experienced peers and leaders
• Flexible working arrangements
• 100% remote working option for the right candidate
• Part of a socially responsible organisation that pledges 1% of equity, products and employee time to charity

Apply now