Any woman whose been there will tell you pregnancy is one wild ride for your body. As a woman’s bump grows, skin stretches, shifts, and works overtime to support the little human growing inside. It’s beautiful, but it can also mean dryness, tightness, and itchiness—especially around the belly. That’s why showing your skin some serious TLC during pregnancy isn’t just a nice-to-have—it’s a must. And when it comes to taking care of your growing belly, hydration is key to keeping things feeling smooth, soothed, and supported. Known for their clean, nutrient-rich formulas and feel-good textures, Pure Mama that’s become a go-to for modern mums who want to turn everyday body care into a moment of self-care have just added a brand-new hero to their line-up: the Belly Hydration Sheet Mask. Made from 100% cotton and infused with a nourishing serum, this belly-specific sheet mask offers a moment of care designed to support the skin through pregnancy. Created to provide deep hydration and comfort, it helps to relieve tightness, dryness, and visible signs of stretching, while promoting skin elasticity. The formula blends naturally derived ingredients known for their skin-supporting properties. Kakadu Plum—one of the richest natural sources of Vitamin C—helps brighten and even skin tone, while Ceramide Complex CLR™ reinforces the skin barrier and locks in moisture. Seaweed Extract works to calm and soften, while Avocado Extract and Hyaluronic Acid deliver lasting hydration and comfort. This treatment is designed to improve overall skin texture and tone, reduce the appearance of stretch marks, and leave skin feeling noticeably smoother and more supple. There’s no rinsing required—just an easy, no-fuss ritual that fits into a skincare routine or self-care moment. Free from phthalates and synthetic fragrance, and suitable for all skin types, it’s a thoughtful option for pregnancy skincare that combines functionality with a touch of indulgence. Whether you’re gifting it to a mama-to-be or treating yourself to a little at-home spa moment, Pure Mama’s new Belly Hydration Mask is here to keep your bump happy, hydrated, and glowing. Shop the Belly Hydration Mask here.
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