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Here’s why Gravity Seltzer has attracted the attention of top athletes

Here’s why Gravity Seltzer has attracted the attention of top athletes

Community Announcement
03 October 2023
https://www.gravityseltzer.com

From Ironman legend Matt Poole to pro surfer and mindfulness guru Cooper Chapman, Gravity Seltzer is co-owned & loved by some of Australia’s top athletes. It’s a drink for those looking for a lighter choice when drinking alcohol, love their mornings, and hate feeling bloated and sugary aftertastes! Made for those who love to have fun, relax and kick back with an alcoholic beverage without the consequences of higher sugar, carbs, or calories!
Gravity was founded and launched in the Summer of 2022 by Mick Spencer and Liam Battye. Their mission was to become Australia’s best tasting hard seltzer, and to inspire the population to #ExploreMore of the outdoors and rethink their drinking habits. It’s the drink you share with your mates after a big day adventuring or before your next big adventure when you want to wake up feeling fresh, while knowing that every sip of Gravity Seltzer helps to re-plant Australia's forests.
Naturally Brewed with high quality Australian ingredients
 
Gravity Seltzer is naturally brewed with high-quality Australian ingredients, delivering a crisp fresh taste, low calories, and virtually no sugar, which the Australian consumer is demanding.
 
At less than 1% Sugar, Low Calorie, Gluten Free & All Natural Flavours, Gravity Seltzer is at the forefront of the “Better For You” category revolution and as Australia’s most engaged and loved Hard Seltzer online, Gravity Seltzer will continue its rapid growth.
 
With the Hard Seltzer market forecasted to be $1bn in the coming 4 years, Gravity is already to ride this exciting wave.
Gravity Seltzer has joined forces with Airseed Technologies, a Drone Tech company committed to planting 100m new trees in Australia by 2024.
Gravity Seltzer & Airseed have already planted 4,200 seed pods across 102,800sqm of land and we are committed to grow this number every month. These new trees have removed 716.1kgs of Co2 in the Snowy Mountains.
Please reach out to Gravity Seltzer to witness this amazing footage.
The Success

  • In their first 12 months, Gravity Seltzer already captured approximately 2% of the Hard Seltzer market in Australia and arguably the fastest growing in Australia. The goal is 10% of the market within 3 years.
  • 192,000 cans sold and $900k in revenue during their first trading year
  • Nationally ranged in Coles Liquor in its First year
  • Highest engaged hard seltzer brand on social media
  • They have signed a 2+1 year contract to be the official seltzer supplier at some of Australia’s leading sports stadiums
  • 500+ current stockists with a target of 1,500+ by June 2024. Product available in can and keg formats.
  • Planted 4,200 seed pods across 102,800.6sqm of land. They have also removed  716.1kgs of Co2 in the Snowy Mountains. Drone footage is available.
  • Athletes Matt Poole, Cooper Chapman, Harley Clifford, Harry Bink and Jenna Louise all have invested in the business with a social media following of over 2 million
 
Click here for more info and to get yours

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