The OG’s of clean health snacking have just dropped a new 100% Aussie made collagen protein

Product Launch
07 August 2023
https://wearechief.com

Champions of redefining clean health snacking and on-the-go nutrition, Chief Nutrition have introduced the latest addition to their range and their very first protein powder. This power-packed unflavoured powder is a superhero in a scoop, delivering a potent dose of collagen goodness to boost your body from the inside out. Chief Collagen Protein Powder is a mighty ally for muscle repair, joint support, and glowing skin and the best bit is that it’s 100% Australian grown, hydrolysed and made!
While it is undeniable that whey protein contains a complete profile of essential and non-essential amino acids, making it an excellent source of protein for muscle building and overall health, Chief decided to launch a Collagen Powder instead for the below 5 reasons. 

1. It's hard to get enough collagen in the diet

Collagen is primarily found in connective tissues and bones of animals. While some traditional cuisines utilise collagen-rich parts like skin, tendons, and bones in dishes such as bone broth, these are not as commonly consumed in modern Western diets. Most of the meat consumed in the Western diet comes from muscle tissue, which is relatively low in collagen compared to other animal parts. Modern food processing methods remove collagen-rich parts from meat and animal products, further reducing the collagen content in the diet. 

Moreover, the collagen in connective tissues and bones is tough and requires prolonged cooking to break down into a more digestible form. In today's fast-paced lifestyle, many people opt for quick cooking methods that may not extract collagen effectively. For example, to cook bone broth, you need to simmer the bones for 24-48 hours to get a partially hydrolysed collagen (gelatine) with about 60% digestibility, while collagen peptide powder does not require cooking and has 90% digestibility.

2. Collagen has proven health benefits and might help prevent sarcopenia

As we age, we produce less collagen and break down more, so we experience skin wrinkling, joint niggles, and gut issues. Sarcopenia, a muscle loss associated with aging, immobility, and lack of exercise, involves degenerative loss of skeletal muscle mass, quality, and strength and increased fat-to-muscle ratio. This phenomenon is linked to falls, osteoporosis, fractures, and metabolic diseases.

While whey and casein protein supplementation does not increase postexercise intramuscular collagen protein synthesis, evidence suggests that collagen-derived protein sources may support connective tissue protein remodelling, thus helping prevent sarcopenia in older adults.

A study from 2016 indicated that the mixture of amino acids in collagen protein is superior compared to whey protein in maintaining nitrogen balance and body weight during a low-protein diet. Furthermore, collagen contains relatively high amounts of arginine and glycine, which are essential substrates for synthesising creatine in the human body.

3. Whey protein is easy to cover in the diet and replaceable by beef protein

Getting whey protein from the diet is relatively easy for individuals who consume dairy products. Whey protein is a by-product of cheese-making, and it is found in the liquid portion of milk. Therefore, any dairy product that contains whey will be a good source of this protein.

Both whey and beef proteins have a complete amino-acid profile, which makes them ideal for supporting muscle growth and repair after exercise. They can both be used as a convenient way to increase protein intake, especially for individuals with higher protein needs, which is why our beef bars and biltong make the best post-training snacks that won’t give you stomach cramps.

4. Whey protein might irritate the gut, while collagen protein can help to heal the gut

While whey protein can cause digestive issues, especially to those with lactose intolerance or allergy, collagen and beef protein are gentler on the stomach and collagen peptides can even help to heal the gut lining. Most gut health protocols use collagen peptides and bone broths for this reason. 

5. Reducing food wastage by using the animal nose to tail

Chief Nutrition cares about the environment, so they source their meat and collagen from regenerative farms and use the cattle nose to tail. This year, they will save over 70,000kg of cow hides going to landfill by creating demand for upcycling those hides into collagen powder.

Ready to reap the benefits of this new protein and support sustainability whilst you’re at it? Click here for more info and get free shipping when you spend over $99 across the Chief Nutrition range.