Say hello to VIA drinks zero alc sophisticated range of all-natural, mood-boosting drinks
Product Launch
11 July 2023
https://www.viadrinks.com
If you’re sober curious or doing dry July this one is for you! VIA Drinks has unveiled its exquisite new collection of all-natural, non-alcoholic drinks. With a focus on providing an elevated drinking experience and a mood boost with every sip, VIA Drinks blends the finest botanicals to create a range of ready-to-drink beverages that are GMO-free, vegan, gluten-free, and low in calories.
An essential ingredient in VIA Drinks is VIAGENICS™ - Australia's first functional feel-good formulation of adaptogens. These potent plant extracts boost mental energy and alertness and provide stress relief, calm and focus. They have been used for centuries to help the body adapt to various stressors and promote homeostasis. They work by modulating the hypothalamic-pituitary-adrenal axis, which is responsible for the body's response to stress. They’ve been shown to reduce cortisol levels as well as promote balance of several other hormones, improving overall wellbeing.
VIA Drinks’ Adaptogens:
- Schisandra - Known for its motivating and energising effect, it can help to increase physical endurance and reduce fatigue.
- L-Theanine - Increases the level of neurotransmitters in the brain such as GABA and dopamine, which can reduce stress and anxiety, improving focus and mental clarity.
- Guayusa - An Amazonian superfood, also known as Ilex Guayusa, has been used for centuries to enhance focus, alertness, and mood.
- Wattle Flower - Native to Australia, it is known for its anti-inflammatory, antioxidant, and antimicrobial properties. and is also believed to have a calming effect on the nervous system, which can help to reduce stress and anxiety.
Hailing from Sydney's Northern Beaches, VIA Drinks Co-Founders Sarah Morley and Kiersten Mason, wanted more out of non-alcoholic alternatives in terms of flavour, sensation, and overall drinking experience.
Morley explains, "Want we wanted simply didn’t exist. So taking inspiration from the green juice movement, we worked with an experienced team of nutritionists, naturopaths and industry experts, to create VIAGENICS™, our signature blend of carefully selected natural adaptogens, that work together to invigorate the senses and elevate the spirit. ”
"At VIA Drinks, we firmly believe that nature holds the key to extraordinary flavours. Our beverages are meticulously crafted to offer the layered and sophisticated taste profiles reminiscent of classic cocktails, all inspired by the wonders of the natural world, with a mood boost with every sip," adds Morley.
Manufactured locally in Australia, VIA Drinks has already won awards at the World Alcohol-Free Awards for the range which includes:
- Sparkling Seventy-Five: A Classic French Spritz with Layers of Fragrant Juniper, Zesty Native Lemon Myrtle and Sweet Bergamot Orange
- Sparkling Margarita: Deliciously Sparkling Margarita with Layers of Agave, Tangy Finger Lime and Sweet Bergamot Orange
- Sparkling Aperitif: A Delicious Classic Italian Spritz with Layers of Sunripe Bergamot Orange and Zesty Cinchona Bitters
- Sparkling Brut: A Classic and Delightful Sparkling Brut, Crisp and Layered with Subtle Notes of Native Wattle Flower
Designed for everyday drinking occasions and as a sophisticated alternative to traditional cocktails, VIA Drinks also pairs perfectly with meals. The range is currently available in packs of 4 and 12 and for Dry July you can get your hands on
this Mixed Intro Case of 16 for 34% off!
To explore VIA’s full range
click here.