It’s not too smooth, it’s not too crunchy- it’s just right! New Zealand’s #1 peanut butter brand, Pic’s Peanut Butter is spreading the word about a new pantry staple that promises to be the Goldilocks of peanut butter. A perfect blend of its two original spreads, Smooth and Crunchy, Pic’s ‘Smoochy’ Peanut Butter is just right. The idea for Smoochy has long been in the works, but it was only when Chief Peanut Butter Maker, Pic Picot received a letter from budding food scientist and peanut butter superfan, 10- year-old Maggie Mellors that the idea became a reality. A Pic’s Peanut Butter lover since way back, Maggie was concocting her own version of Smoochy at home by mixing Pic’s Peanut Butter Crunchy and Smooth in empty jars with the help of her dad. Wanting to share the joy of Smoochy with the rest of the world, she wrote a spirited letter to Pic, proclaiming Smoochy to contain “double the yumminess” and arguing it would be his next bestseller. It was a solid case, so with a tinker of the grinder, and Maggie’s personal seal of approval, Pic’s Peanut Butter Makers found the perfect squish to satisfy the peanut butter lovers for whom smooth is too smooth and crunchy too crunchy. Like all food feuds worth arguing (e.g. pineapple on pizza) Pic reckons it’s an invention sure to drive a fair few people nuts. “Aussies are fanatical about their peanut butter, so I’m sure Smoochy will spark some good old-fashioned debate and possibly heal a few family rifts.” says Pic Picot. Pic’s Smoochy Peanut Butter will be available at Coles and Woolworths for RRP$7.50 and like all of Pic’s Peanut Butters, Smoochy is fresh roasted daily and packed at Peanut Butter World in Nelson, New Zealand in their solar powered peanut roastery. So the only question is are you team smooth, team crunchy, or team smoochie?
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