We love to see any business making efforts to upgrade its process and practices for a better world, but it’s especially important for bigger global companies to decrease the impact of their activities and set an example for the rest of the industry to follow. We are celebrating that the The Body Shop’s commitment to cruelty-free beauty – something they have been advocating for since their beginnings - has just reached new heights as the first global beauty brand to become 100% Vegan Certified! The certification has been received from the Vegan Society across its entire product range, with thorough assessment of over 4,300 ingredients used across The Body Shop’s range as of December 2023. Rooted in belief that business can be a force for creating positive change, The Body Shop is dedicated not only to preventing animal cruelty in the industry but also creating healthier people, communities and environment. It’s working on eliminating plastic waste with a recycling scheme available across select stores, the introduction of a refill system for 12 of its most-loved products with 700 refill stations in 40 countries, uses natural ingredients to prevent nasties from entering your body and partners with multiple community fair trade organisations to help communities around the world overcome poverty. ‘Our journey began in the '80s when we made headlines as the first beauty brand to protest animal testing, and today, we're proud to be not just vegetarian, but officially 100% Vegan certified! We believe that no animal, however big or small, should be harmed in the name of cosmetics.’ Read their story. ___ Image & Content Source
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