With the ever-growing amount of online clothes stores increasing the amount of landfill the fast fashion industry creates each year, we’re here for seeing big players like The Iconic shift towards a more sustainable approach. The major Aussie online shopping destination has teamed up with airrobe, a world-first tech solution connecting brands and customers to the circular economy, to introduce a more sustainable way to update your wardrobe. The partnership focusses on providing a solution for what to do with it when you’re ready to let your clothes go or you want to pick up a new outfit for a special event but be able to sell it afterwards with ease. With just a simple tap, this partnership will enable you to add The Iconic items at the time of purchase to your own airrobe Circular Wardrobe account and will prefill all the information so you don’t have to worry about uploading it for sale later. After you’ve worn and loved your clothes, you can then hop on airrobe to re-sell, rent or recycle them on to their next home via their online marketplace. Find out more about how this sustainable collab works here. ___
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