Say hello to Medifit- because movement is the new medicine

Product Launch
02 May 2023
https://medifitactive.com/

George Gregan And Matt Dixon Launch A Range Of Products Designed To Help Aussies Move Smarter For A Better Lifestyle 
 
More than 80% of the world's adolescent population is insufficiently physically active with research showing that up to 5 million deaths a year could be averted if the global population was more active. 
 
Physical exercise can assist in the prevention of heart disease, cancer, and diabetes among other illnesses. It also is imperative for a healthy body, heart, and mind.
 
Spotting a gap in the market for everyday Australians who want to feel great, live well and age healthily, retired Rugby Union Players and founders of Fitness Systems United (FSU) George Gregan and Matt Dixon have created a new brand called Medifit with the goal of helping everyday Australians achieve smarter movement and a better lifestyle with products & programs that can be used anywhere, anytime. 
 
“We believe Movement is the new Medicine,” says founder Matt Dixon. “Therefore, we encourage people to be more active, regardless of their lifestyle, physical ability, gender or age.”
 
“Medifit is about SMARTER movement BETTER lifestyle – we want everyone to enjoy their life to its fullest. We have partnered with world-leading aged movement specialists to ensure we are catering for that demographic when it comes to products & exercise routine development. The WHO recommends people over the age of 18, including those over 65, should be doing at least 2-3 days per week of strengthening at moderate to greater intensity levels. While many brands focus on the performance community, we wanted to help everyone else enjoy a better lifestyle and age healthily.”
 
Dr Martin Raferty, a renowned doctor who is the Deputy Chief Medical Officer for World Rugby adds “Strength training, movement and flexibility was never as popular as it is today and consequently, there are many Australians who have never stepped foot into a gym and wouldn’t know where to start when it comes to training.”
 
“Without the benefits of strength training, we are left susceptible to back, neck and shoulder pain, however, it is never too late to start.”
Australians enjoy one of the highest life expectancies in the world. Men today live nearly 80 years and women live 84 years, both up 25 years from a century ago. The physical health of older Australians is also improving, and most people (82 per cent) are positive about their quality of life. 
What is Medifit?
 
Medifit creates products and programs that focus on maintaining & building strength, recovery & massage, mobility, flexibility, core and functional stability for older adults, desk-bound workers and even post-natal mums, enabling them to strengthen their bodies, maintain their muscle tone and if relevant, manage pain from home. The idea of the products is to enhance the lifestyle of people by improving their strength and mobility as they age as this will help them remain independent for as long as possible. They believe movement is medicine both physically & mentally.
 
With a range of products stocked in selected pharmacies and online, users will have access to libraries of content showing them how to use each product and the benefits they provide.
 
Medifit is the newest brand by Fitness Systems United (FSU) which is also behind the global fitness brand PTP and yoga & Pilates brand BAHE.