Australian hydration brand LVL UP has officially entered the sports performance space, launching an entirely new range designed to help you hydrate and fuel your body around training.
Called LVL UP SPORTS, the new collection takes the brand beyond its everyday hydration roots with five different products covering hydration, electrolytes and energy giving runners, cyclists, HYROX competitors, gym-goers and anyone clocking up a particularly sweaty training session a few more options for supporting performance.
As more of us sign up for running events, endurance challenges and competitions like HYROX, understanding how to replace the fluid, electrolytes and carbohydrates lost or used during longer and more demanding sessions becomes increasingly important.
At the centre of the range is the Sports Hydration Formula, an isotonic electrolyte powder containing all four key electrolytes along with trace minerals to support hydration, endurance and recovery. It comes in Lemon & Lime, Raspberry Lemonade, Watermelon and Blueberry, with 600g tubs and single-serve sachets available.
For something you can grab straight from the fridge, there's also a Sports Hydration RTD in Lemon & Lime and Blue Raspberry, while the brand's new vegan-friendly Electrolyte Capsules offer an unflavoured alternative for anyone who would rather take their electrolytes without another flavoured drink.
LVL UP has also moved into sports fuel for the first time with its new Isogels. Designed to provide fast-absorbing carbohydrates during training and competition, the Sports Fuel Isogel comes in Neutral, Raspberry, Cola and Watermelon. A separate Sports Fuel + Caffeine Isogel combines carbohydrates with 100mg of caffeine for those looking for an additional performance boost.
For co-founders Madison Verrocchi and Austin Xenos, the idea was to create one range that could cover the different stages of training rather than having customers piece together their hydration and fuelling products across multiple brands.
“We've always believed great products should work hard without making life harder,” says Verrocchi. “Instead of having to piece together products from different brands, we wanted to create one complete range that supports every stage of training.”
Of course, what you actually need to replenish during a workout depends heavily on how long and intensely you're training, how much you sweat and the conditions you're exercising in. Your requirements during a 45-minute gym session aren't going to be the same as they are halfway through a marathon.
But for those longer, sweatier sessions when water alone isn't necessarily going to cut it, LVL UP SPORTS gives the Australian brand's existing hydration fans a much broader performance range to choose from.
LVL UP SPORTS is available online and through Chemist Warehouse nationally now, with the range rolling into 7-Eleven stores from August. Prices range from $4.99 to $59.99.
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