Can an organic cotton bralette really handle high-impact workouts? For years, women have been told that if they want support during high-impact exercise, they need synthetic activewear. The problem? Most sports bras and high-support activewear are made from petroleum-based fabrics such as polyester and nylon. While these materials are often marketed as high-performance, they can shed microplastics over time and sit directly against the skin during some of our sweatiest workouts. Trailblazing Australian low-tox activewear brand WildBody – that’s a finalist in this year’s Clean and Conscious Awards – is challenging that idea with the launch of the world’s first high-impact bralette made from 88 per cent GOTS-certified organic cotton, designed without polyester or nylon fabric blends. Called the Momentum Bralet, the new style has been created for women who want support during running, gym training and high-intensity workouts without relying on synthetic performance fabrics. High-Impact Support, Reimagined According to WildBody founder Jade Payne, the activewear industry has spent years convincing women that high-impact support and synthetic fabrics go hand in hand. The Momentum Bralet was designed to prove otherwise. Featuring adjustable shoulder straps, an adjustable back closure and custom grading across sizes, the bralette is designed to provide support across a wide range of body shapes and bust sizes. Available in sizes 4 to 22 and catering for AA to G cups, the design has been developed to help ensure support remains consistent across the size range rather than simply scaling up or down from a single pattern. The result is a bralette created for movement, comfort and support, while staying true to the brand's commitment to natural fibres and low-tox materials. Why More Women Are Choosing Organic Cotton Activewear Interest in organic cotton activewear has grown significantly as more consumers begin looking beyond performance claims and paying closer attention to what their clothing is actually made from. While many activewear garments are predominantly made from polyester or nylon, WildBody uses a fabric blend of 88 per cent GOTS-certified organic cotton and 12 per cent elastane (required for stretch). The fabric offers a breathable and supportive alternative that allows air to circulate more freely than many synthetic fabrics while remaining soft against the skin. Not All Organic Cotton Is Created Equal If you're trying to reduce your exposure to unnecessary chemicals in the products you wear, GOTS certification is one of the things to look out for. Short for the Global Organic Textile Standard, GOTS is widely recognised as one of the world's leading certifications for organic textiles. It doesn't just look at how the cotton is grown. It also sets strict requirements around how the fabric is processed, dyed and manufactured. For you, that means the cotton has been grown without synthetic pesticides and fertilisers, while the supply chain is held to environmental and social standards designed to protect both people and the planet. What About The Dyes? When you're wearing activewear, it's not just the fabric touching your skin. Dyes, threads, prints and trims come into contact with your body too. WildBody's organic cotton is also coloured using OEKO-TEX certified dyes, adding another layer of reassurance for anyone seeking lower-tox activewear. OEKO-TEX tests textile components against a long list of substances considered potentially harmful to human health. In fact, certified products are screened for more than 1,000 different chemicals. For anyone shopping for low-tox activewear, choosing fabrics and dyes that have undergone this level of testing can provide greater peace of mind about what you're wearing during your workouts and everyday movement. The first-of-its-kind Momentum Bralet is available now in three colours.
Get the latest & greatest straight to your inbox each week.
You can unsubscribe at your convenience. Refer to our T&C's.
Get The Wellness Wrap - wellness discoveries, launches and events delivered to your inbox each fortnight.